Most of what we buy today is quick, convenient—and forgettable. But the things that stay with us are different. They carry meaning, they last longer, and they make our everyday lives healthier and warmer. That’s what Indian crafts have always done. Brass that ages beautifully with use. Cotton that breathes through the seasons.
And that’s only the beginning. From natural fibers like jute, rattan, seagrass, and cotton shaped into baskets, rugs, and textiles, to intricate arts like Madhubani, Kalamkari, and Rajputana paintings, to sculptural crafts and textiles such as Bidriware, pottery, wood carvings, Zardozi embroidery, Patola sarees, Kutch embroidery, and handwoven silks—India’s traditions aren’t just decorative, they’re ways of living; they’re rituals and solutions that have served humanity for centuries.
Bulky Santa was created to bring that wisdom back into daily life. We curate home décor, gifting, and pooja essentials that are thoughtful, premium, and rooted in heritage. Each collection is designed to feel whole—something you can use and live with, not just admire on a shelf.
Our purpose is simple: to keep Indian handicrafts alive as part of modern living. Not just as memories of the past, but as meaningful choices for today. We work directly with artisans who have been doing this for generations so their skills continue to thrive, while giving you conscious alternatives to mass-made products.
This idea originated with our founder, Swati. Growing up in a Rajasthani family and in the old lanes of Delhi, she was surrounded by traditions that never felt outdated. Her curiosity led her from haats and emporiums to trade fairs all around India, where she discovered both the struggles and the brilliance of artisans. What she realized was that the crafts weren’t the problem—the way they were presented was. They needed to be woven into modern life in ways people could easily embrace.
That’s how this vision came to life: as a home for crafts that are good for you, good for the people who make them, and thoughtful towards the planet we all share.
We’re still learning and improving—but the products themselves have always stayed true: authentic, natural at their core, and designed to enrich your life.
And the name? Bulky Santa = the generous giver of Indian heritage. A “bulky” treasure trove of handcrafted traditions, delivered with joy and abundance like Santa himself. It began with our early work in bulk gifting, and the name stayed, because it still reflects our values of giving, abundance, and thoughtfulness.
That is what makes Bulky Santa:
The Heartbeat of Indian Heritage
